Yet, there's no reason why this event can’t spread wider afield, say in the USA, a former colony of the British Empire!
Visit their website and alert your librarians, teachers, and local media. Post on social media sites, tweet, blog and do your part to spread the word.
The website has a nice poster that can be used to advertise short story events as part of the 2013 National Short Story Week. I've included its image as part of this post.
I'm sharing this information now so you have some time to move on it!
What are you waiting for?